study case for uas (Manajemen Pemasaran IT)

Study Case

Museum is an interesting place for domestic or international tourist to visits. Some of museum in Indonesia urgently needs preservation and restoration by the government, social organization, non profit organization even UNESCO.

Unfortunately the awareness to visit museum still low for local young generation, but some of non profit and social organization are willing to encourage the community to save the museum by held an attractions and activities to support funding and donations.

We can study the relation of Marketing performance measurement and management (MPM) also Integrated marketing communication (IMC) in museum case.

Why?

From Marketing performance measurement and management (MPM), we can analyze and making improvement for museum to attract visitors, with:

1.    Focus in making strategy

2.    How to marketing the museum for the public to attract their interest.

3.    Making the statistical of visitors as measurement to manage marketing performance

From Integrated Marketing Communication (IMC), we can make all marketing aspects as communication to public, with:

1.    Public relation

2.    Advertising

3.    Etc…

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